The Taste of the NFL Saturday night in Brooklyn had a huge silent auction of football memorabilia, including a framed display of tickets from all 48 Super Bowls.
You can unearth quite a bit of history about the game just from those tickets. For example, the first three games were simply called the AFL-NFL world championship game.
It was only in the fourth meeting, after Broadway Joe Namath and the AFL's N.Y. Jets shocked the NFL's mighty Baltimore Colts, that the game earned the title of Super Bowl.
Roman numerals first appeared a year later, in Super Bowl V, at the end of the 1970 season (Baltimore over Dallas).
By the way, the face value ticket in the first world championship game was $10. The face value here in Super Bowl XLVIII is a cool $1,500.