I was thinking back to 1997 and trying to recall why I was so upset with Dallas Cowboy Head Coach Barry Switzer. I mean he was the spirit and soul of my proud Oklahoma Nation and his resume is definitely a "Top Ten" collegiate coach in the history of the NCAA.

Then I realized that it wasn't Coach Switzer that I was angry with nor his stupid antics like boarding a plane flight with a loaded gun (imagine if this had been after 9/11?).

In fact I kind of liked his "shedding of tears" and his "attaboys" and the rah rah rants and boy could he ever say "dem thar purdy words" and just about talk anyone into anything. By the way, why is it so many smooth talkers come from Arkansas? As one Razorback friend told me once about Coach Switzer "he could talk a virgin out of her panties, have his way with her and then give her panties back and tell her it was a Birthday gift". But anyway, I digress........

No sir, it was not the "Bootleggers Son" that I was angry with, it was his boss.

Jerry Jones the Owner and General Manager of the Dallas Cowboys had just won Super Bowl No. 3 (for him, No. 5 for the franchise) in 1997. He did all of this sending two coaching icons packing. Tom Landry the only coach the Cowboys had ever known was sent on his way and I suppose the game had passed him by in some regards but it still hurt when Coach Landry was let go and in a manner that was less than professional I might add.

But in rides Coach Jimmy Johnson to save the franchise and boy did he ever! In no time at all, the Cowboys were dominating the NFL and thus the three Super Bowl titles in a five year span. Yes, we give one of those to Coach Switzer but everyone knows it was Jimmy's players that won the last Super Bowl. That's okay, Barry is a good guy - give him his moment.

However, things began to take a horrible downward spiral.

Somehow GM Jerry Jones became so full of pride and greed that he actually started selling "America's Team". The marketing wiz that Jerry is known for became the focal point of the franchise and thus the slow and painful erosion of "America's Team".

Fast forward 15 years later and Dallas can boast of a 122-122 won loss record. About a half dozen head coaches and many other staff changes. A plethora of players rotating in and out and a monolith of a TV screen that sits inside the 8th, 9th and 10th wonder of the world......

My wife and I toured this "wonderment of wow" this past summer and we almost signed on the dotted line to foolishly become season ticket holders. I mean after all the luxury suite we were hosted in was so elite and luxurious that our breath was taken away. And the personal guided tour by Max was beyond anything I've ever seen in a sports venue and I seriously doubt that it will ever be out done.

One thing kept me from signing my life away that day as this little voice inside kept saying "what about the team". This is beyond anything we could ever comprehend and the business possibilities and the impressions we could make upon others......ohhhhh would they ever be envious......

Just imagine sipping champagne and eating food that I don't even like while snapping hundreds of iPhone photos and blasting those pictures all over the social media universe. Who cares if Dallas is losing by 21 points and being embarrassed at home on "Monday Night Football". At least we look good while getting our butts served up to us at the "luxurious and impressive buffet".

NO......NO.......NO......

Stop this crap right now (my voice screamed inside).............

This is about football. This is about building a team with free agents only where one or two might help but the main components are built through the draft and this is about designing an offensive and defensive scheme and finding the players to operate within said system. This is about pride, history, legacy, dreams, visions.

This is about winning Super Bowl No. 6........

And I am ashamed to say that there is no one person with the kahunas or the control or even the influence at Valley Ranch to make that priority No. 1.

In the mean time, be sure to stop by Victoria's Secret and pick up a nice blue and silver thong with the Cowboys Star on the crotch. Just sayin'.